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Thursday, September 29, 2011

Al-Fatihah

 En. Mat Nor bin Non kiri sekali  yang ku kenali merupakan seorang yang mempunyai idea dan senang diajak berbincang. Perbualan singkat dengan beliau secara peribadi banyak memberi input berguna demi kemajuan industri pelancongan di Kampung Dew.

Spotted A Pair of Rhinoceros Hornbill

Date: 29 September 2011
Time: 8.30 am
Location: Near SK Sultan Yussuf AMD, Taiping.


Name:Rhinoceros Hornbill  Scientific Name:Buceros rhinoceros  Local Name:Enggang  
Size   Male:91 - 122 cm  Female:91 - 122 cm  
Identification   Male:Very large with bright red and yellow upward-curved casque with black base. Mostly black with white lower belly undertail-coverts, and white tail with broad black band across center.  Female:Smaller, lacks black on casque and at bill-casque junction, eyes whitish.  
Habitat:   Broadleaved evergreen forest, up to 1,220m. 

All set for tourist influx

Tourist Booster

Keratan Akhbar The Star Metro Wednesday 28 September 2011
Kuala Sepetang was beautiful at night
due to its colony of fireflies near Kampung Dew

Sunday, September 25, 2011

Kampung Dew Fireflies, KUALA SEPETANG Welcome Tahun Melawat Perak 2012



info@ipohecho.com.my for more details.

Tap the People for a Successful Visit Perak Year 2012

| September 16, 2011 | 6 Comments
By Mariam Mokhtar
It is now mid-September 2011 and January 2012 is just around the corner. For those who are unaware, 2012 is Visit Perak Year. Some people may believe that Perak is geared up for this very important year but are they being realistic? How many people are aware that 2012 is Visit Perak Year?
Kampung Dew Fireflies
 
Questions, Questions and more Questions
Last July, the Ipoh Echo published a report which said that the calendar of events would be ready by September. Why have the authorities not engaged the general public to suggest ideas for events or venues? What do the Perakians know about the events planned for 2012? What has been the public’s participation in these?
How have the authorities presented the array of activities, venues or special exhibitions to showcase Perak to the whole world? The Ipoh Echo may be accessible locally and on-line but is this enough?
Who is the target audience for tourism Perak – the foreigners or local (Malaysian) tourists? Is the approach for each different?
Advance Planning
Everyone knows that the preparation and the promotional events for the Olympics are started well in advance and sponsorship obtained years before the site is ready.
In the schools our children attend, the school diary is prepared a year, or two, in advance; the schools know what events should be included in the academic year and it has a rough idea of who it plans to invite to give talks to the students.
Ideas from the People
Perak is not short of people who have interesting ideas. Why is their creativity not being tapped? Why do we shy away from engaging the wider public to participate in an event which will ultimately benefit them?
Our youth know what is fun and would be enjoyed by their peers. Perhaps competitions to create advertising slogans could be organised in schools to tap these young minds. Perhaps the winning entrant could be rewarded with a package holiday for him and a friend at a 5-star resort of his choice, in Perak. This might be the chance to promote the 3D2N package that was mentioned in the July 16 issue of Ipoh Echo.
People flying by MAS into KLIA are normally treated to a tourism Malaysia promotional advert on the monitors, prior to landing. Why are they not told that it is Visit Perak Year in 2012? Where are the flyers, or to save costs, a notice on their screens to inform them about the event?
Why are Tourism Malaysia offices overseas not promoting Perak at all? Many people book their holidays well in advance. Can’t we at least tempt them now, so they can include Perak as a possible destination?
We have a brilliant, direct bus service between KLIA and Ipoh, which very few people know about. There should be billboards as we arrive at KLIA showcasing Perak and telling them that they can go direct to Perak on this bus service. KLIA has nothing to tell the traveller about Perak.
Why can’t the authorities have adverts promoting Perak painted on the outside of buses and coaches outside of Perak? It is those people outside the state we need to entice.
In the run-up to the Royal Wedding of Prince William and Kate Middleton, the London Underground printed a photo of the royal couple on the reverse of the Oyster tickets. Millions of people bought these tickets, which would otherwise be free, to keep as souvenirs of the event. Perhaps transit passengers, who land in KLIA, on their way to Australia and beyond, could be given transit boarding passes with Visit Perak on the reverse?
In-House Preparation
The most important preparation we should make is in-house. It has to do with cleanliness, hygiene and communication. There is little headway with filth and litter. Our streets are dirty and our drains support more plant growth than is found in some of our gardens. The smells from rotting food waste and the vermin that thrive on waste, lie beside some of our best food stalls. Where are the health inspectors and why is there a lack of enforcement?
If we are really serious about welcoming these visitors, we need to improve our cleanliness. Impose a heavy fine on those who litter indiscriminately and close down the establishments which continually break the rules. Perhaps the people in charge have different standards of hygiene or have a higher tolerance of filth.
As always, our local government seems to do things in fits and starts, it shows enthusiasm only when a minister or exco member shows interest. Communication and education within our community is poor. It is time we addressed this common failing.
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Saturday September 24, 2011

Perak going all out to woo tourists

By SYLVIA LOOI
sylvia@thestar.com.my

THE Perak Tourism Committee is banking on the power of wheels to promote Visit Perak Year 2012 (VPY). Its chairman Datuk Hamidah Osman said the state would collaborate with local radio station, Perak FM, to send out a convoy to circle the country to promote VPY. “We will first target states surrounding Perak, namely Penang, Kedah and Selangor, before expanding our coverage to other areas,” she said. Speaking to reporters on Tuesday, Hamidah said state secretariat buses would also have tourism banners to promote VPY.
A crowdpuller: The water theme park at Bukit Merah 
Laketown Resort is popular with locals and tourists.
“We are going on an aggressive campaign to draw tourists to Perak. We have set aside RM2mil to promote VPY this year and the amount will most probably be doubled next year,” she added.
Hamidah added that 17 billboards would be erected along highways and at the KL International Airport, Low Cost Carrier Terminal and KL Sentral to promote VPY.
Fireflies Sighting in Kampung Dew
“Advertisements would also be placed in travel magazines,” she said, adding that the state would hold the soft launch for the event at Dataran Ipoh tomorrow at 8pm.
Hamidah added that Mentri Besar Datuk Seri Dr Zambry Abdul Kadir would launch the VPY official logo at the event.
On a separate matter, she said an Ipoh-based bus company had agreed to offer transport services between Ipoh and the Royal Belum forest reserve.
“All this while, we have been facing transportation problems to take people to the natural attraction. This offer by the company is timely and we are confident it will help us attract more visitors,” she said.

ARKIB Utusan Malaysia Online Utara: 19/05/2011

Jenama baru promosi pelancongan Perak

IPOH 18 Mei - Kerajaan negeri akan memperkenalkan satu jenama seperti 'Malaysia Truly Asia' kepada Perak sebagai strategi mempromosikan negeri ini menjadi destinasi pelancongan popular sempena Tahun Melawat Perak 2012.
Menteri Besar, Datuk Seri Dr. Zambry Abd. Kadir berkata, perkara tersebut dicadangkan oleh Firefly Sdn. Bhd. (Firefly) bagi 'menjual' Perak kepada pelancong termasuk dalam bidang pelancongan industri dan kesihatan.
''Firely sudah syorkan slogan bagi penjenamaan itu yang saya tidak boleh dedahkannya dan Firefly diminta melakukan sedikit pengubahsuaian kepada slogan itu.
''Slogan ini akan digunakan sama ada dalam bentuk bahan cetakan atau poster. Kita sedang melaksanakannya dan ia sudah di peringkat akhir dan akan dilancarkan tidak lama lagi," katanya.
Beliau menyatakan demikian kepada pemberita selepas mempengerusikan Mesyuarat Exco Kerajaan Negeri Perak di sini hari ini.
Zambry juga berkata, bagi menjayakan agenda pelancongan negeri, pihaknya memohon Firefly menambah kekerapan penerbangan dua hala dari Ipoh-Singapura serta mewujudkan laluan baru termasuk ke Lapangan Terbang Antarabangsa Kuala Lumpur (KLIA).
Pada masa ini, Firely hanya terbang dengan kekerapan dua kali sehari bagi laluan Ipoh-Singapura dan Singapura-Ipoh.
''Kita juga syorkan supaya Firefly dapat gunakan lapangan terbang Pangkor untuk membawa pelancong ke pusat peranginan itu.
''Cadangan tersebut sudah diserahkan kepada Firely dan kita berharap mereka dapat mengkajinya," ujarnya.

Tuesday July 19, 2011

The Star: RM2mil for promotion of Visit Perak Year 2012

By ROSHIDI ABU SAMAH
roshidi@thestar.com.my


PERAK is banking on Visit Perak Year 2012 to increase its number of tourist arrival to the state.
State Tourism Committee chairman Datuk Hamidah Osman said statistics from Tourism Ministry showed that tourist arrival to Perak had been on the decline since 2009.
“In 2009 we recorded 2.5 million tourists but last year there was a slight drop of 0.3mil,” she said recently.
For Visit Perak Year 2012, Hamidah said the state was targeting 20% more tourists.
To achieve that, the state would work with the various districts to highlight its places of interest.
“We will also be working closely with several tour companies to come up with attractive tour packages,” she added, admitting that the mismatch of attractions was one of the reasons why there was a drop in tourist arrival.
Hamidah said Perak was actually endowed with many natural attractions like the Royal Belum, which was the world’s oldest rainforest, Gua Tempurung, which was the largest limestone cave in Peninsular Malaysia, Matang mangrove swamp, Lenggong Heritage Valley and Pangkor island.
“It is just a matter of how we package these attractions to draw in tourists,” she said, adding that tourist information centres in Taiping, Kuala Kangsar, Ipoh and Manjung would also be upgraded to provide better services to tourists.
To highlight Visit Perak Year 2012, billboards will be erected along the North-South Expressway and at KLIA, LCCT and KL Sentral, she said.
“The state has set aside an allocation of RM2mil during Budget 2011 to promote Visit Perak Year 2012,” she said.
Local and foreign travel fairs will also be organised to highlight the event, she added.
“Besides having travel fairs in Penang, Pahang and Johor, we will also be going to Singapore and London to attract foreign tourists,” she said.
To entice visitors, Tourism Perak will also go through new media such as Facebook, Tweeter and the Internet, she added.
“We will have the soft launch of Visit Perak Year 2012 in September,” she said, adding that Perakians should help make Visit Perak Year 2012 a success.“If more tourists visit Perak, the spillover effect will be enjoyed by all Perakians,” she said.

Friday, September 23, 2011

Kak Chor Visit to Dapur Arang Ecochallenge & Kampung Dew Fireflies Trip

Tarikh: 23 Sept 2011
Masa: 5.30
Aktiviti: Kampung Dew Dapur Arang EcoChallege
Bilangan Peserta: 9 orang
Tourist Guide: Khairul Salleh 0125145023

Mariam, Charlie, Billy, Afiq, Arif, Nana, Maisara, Nasha dan Eliza datang dengan dua buah kereta. Selesai memperkenalkan diri mereka dibawa melawat ke dapur arang dan menerima penerangan pemprosesan arang, selepas itu memancing ikan dan membuat atap nipah.

NaNa did very well finishing attap.

Please give me a few or your charcoal photos to upload to this blog.
I don't know what happened at the jetty, hope you might explain you experience.

Testimonial
Guest-guest saya amat gembira menemui En Khairul dan mereka sungguh menikmati apa yang En Khairul tunjuk seperti, charcoal kiln, ikan, attap dan sebagai-nya.  Semua guest saya sudah pulang balik ke universiti di Australia, KL, Singapura dan juga England. Tetapi, memories lawatan ke Kampung Dew masih dalam pemikiran mereka.

Kampung Dew Fireflies New Signboard


Bagi kemudahan para pelancong, papan tanda baru telah disediakan untuk menunjuk arah.
Pastikan anda tidak melepasi papan tanda ini.

Terima kasih sekali lagi kepada Spritzer kerana sudi menyumbangkan papan tanda ini.

Wednesday, September 21, 2011

Fireflies Experience

Thousands lived on berembang tree

Henry Fairfield Osborn, a famous American naturalist, once wrote that nature is an " active, purposeful, coordinated machine. Each park is dependent of he whole. Forests, grasslands, soils, water, animal life; without one of these, the earth will die, will become dead as the moon." Fireflies are part of a bigger picture, as is everything else in nature.

Let the fireflies' living environment remain forever in it's natural state. Not only will this benefit all flora and fauna of the area. Generally, what is good for the fireflies will also be good for the people. The decreasing numbers in the firefly population serve as a symbol, a beacon, which is flashing an alarm to save not only them, but rivers too. our rivers are home to these priceless creatures, and when we act with ignorance or unconcern, it is imminent that we will lose one of our greatest national treasure.

A Fireflies True Experience

As the boat slowly glides down the river on a moonless night, a flicker of light appears. It suddenly grows into a brilliant display with thousands more lights illuminating the trees lining the riverbanks. Imagine decorative Christmas lights or a galaxy of stars twinkling right in front of you. This is the light show of the fireflies. It is an experience of a lifetime, and it' is being threatened by many factors.

The firefly is a type of insect from the beetle family. They flash in the night for the purpose of attracting mates and generating birth. The flashing behaviour begins just after sunset, and continues till just before sunrise.

The light is produced inside the firefly by two chemicals mixing with each other and oxygen in the process called bioluminescence. The firefly is one of the only three out-of-water species that has this remarkeble feature (the other two are a worm and a type of fungus). One of the firefly species found here is unique in that it blinks in sync. Malaysia is the only one of the few places in the world where this kind of firefly colonies are still found.

Important of Fireflies

Chemicals found in fireflies are needed in the advancement of medicine and science throughout the worlds. They are used in research on cancer, multiple sclerosis and heart disease. Detectors, using these chemicals, have been places in spacecrafts to look for life forms in outer space. other detectors warn of food or water contamination by bacteria. The bioluminescence process of the firefly is applier in the study of muscular dystrophy, urology, antibiotic testing, wastewater treatment and environmental protection.

In addition to it's medical and scientific value, our fireflies have high value for eco-tourism. They have generated worldwide interest and serve as a unique attraction to foreign nature lovers. By boosting out tourism industry, this natural phenomenon helps contribute to the national economy. for villages where firefly colonies are found, the revenue from tourism become a good side income. It has contributed towards improving the financial status ands lifestyle of there villages.

Habitat and Food Resource

Fireflies live in inter tidal zones. The synchronous on mangrove trees that grow wildly along riverbanks. These trees, known locally as berembang, are the only known mangrove species to have an ecological role as a habitat for fireflies to dwell on at night. Fireflies are also dependent on this tree for food. The adult fireflies take in the dew that forms on the leaves, while their larvae feed on snails found in the mud below.

The fireflies are dependent completely on the berembang trees, on which they live on and get their food source ) which are the snails, which also depends on the berembang.). But of course, the berembang trees are dependent on the river. If it is polluted or there is saltwater intrusion, then the berembang tree also suffer. With the lives of the fireflies and the berembang trees delicately interconnected to the river, every care has to be taken to sustain the river and it's surrounding environment.

The Key To Enduring Preservation

The Aztecs used the term firefly symbolically, meaning a spark of knowledge in a world of ignorance. This brings up an effective way that will help the fireflies' flight for survival. To achieve enduring preservation of the firefly and it's living environment, it is necessary to educate children and their parents respect nature. One way is to teach our children not just reading, writing and arithmetic, but how to be young environmentalists.

Kajian Lapangan Kelip-kelip Sungai Sepetang UPM

Tarikh: 21 September 2011
Masa: 7.00pm
Peserta: Wan Faridah,
Dari: Universiti Pertanian Malaysian, Serdang
Boatman: Ismail Ishak
Lokasi: Jeti kelip-kelip menyusuri Sungai Sepetang hingga Kuala Sepetang
Objektif: Kajian Kelip-kelip Sungai Sepetang
Penemuan: Genus Pteroptyx Tener & Pteroptyx ...........
Genus Pyrocoelia ........rufa

THE COMMUNICATION SYSTEM OF PYROCOELIA RUFA: PR SYSTEM (SYSTEM I)

Males and females of Pyrocoelia rufa are indistinguishable in their luminescent patterns. The female is wingless and can only walk on the ground.

She emits a continuous light similar to that of the male and larva. The male may be recognized by the form and size of the light organ, which differs from that of the female (Fig. 7.1–2). It is impossible to send signals with critical timing using continuous light, which simply conveys position.

FIG. 7. Light organ of female and chemical communication of Pyrocoelia rufa. 1. External morphology of light organ in female. 2. Female light organ at night. 3. A male is attracted to a female by her pheromone. 4. A coupled male and female (Ohba, 1983a)

The female attracts males using its continuous light, and it is presumed that sex pheromones participate as well (Fig. 7.3–4). Communication in this species, summarized in Figure 11, corresponds to System I of Lloyd (1971).

I think that this system may be seen as the ancestral system. The following species also have a PR system based on field observation: P. atripennis and P. miyako (Ohba, 1983a).

Tuesday, September 20, 2011

Trip memancing udang galah Sungai Sepetang di Kampung Dew

Tarikh 17 September 2011
Pemancing: Rashid, Shafik dan Kadir
Sasaran: Udang galah
Boatman:
Dan 013 458 5137
Chen 012 597 1181
Rosli 019 448 3171
Shafik orang pertama yang mendapat habuan, ikan duri dua ekor sekali gus.
Posing dengan udang-udang galah yang dipancing.
Dia juga begitu gembira sekali bila diberi peluang untuk mengemudikan bot, cuma tak cukup kuat untuk menarik enkol bagi menghidupkan enjin.


Udang Galah Sepit biru pertama dapat dari pancing di bawah bot sahaja.

Makan tengah hari yang simple tetapi sedap

Pulang dengan hasil yang agak memuaskan, yang lebih penting ada pasang niat nak datang lagi.
Malamnya pula En Rashid datang lagi untuk aktiviti melihat kelip-kelip.



Monday, September 19, 2011

Dapur Arang Eco-Challenge 20 Sept 2011

Borang Kawalan Aktiviti Dapur Arang Kayu Eco-Challenge
Tarikh : 20 Sept 2011 Masa : 6.00 pm, Kelip-kelip 8.00 pm

Nama Kumpulan:_Tourism Malaysia Product Update__
Bilangan Peserta : _17_ orang

Cabaran mengangkat kayu bakau.
Cabaran membuat atap nipah
Cabaran menyiat kulit 2 kayu bakau
Cabaran proses buat Arang Kayu
Cabaran memancing keli
Cabaran menggred arang gred C

Ke rumah bertandang untuk mandi, sembahyang, berehat dan makan malam. Selepas itu kita tengok kelip-kelip

Tuesday, September 13, 2011

Promosi Bukit Merah Sinar Suria View Studio Room Apartment and Homestay


Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100 (Boleh selesa 4 orang)

Weekdays : RM 100.00/ nite
Weekend : 120.00 /nite
School Holiday /Public Holiday : 140.00 /nite
Tel Khairul: 012 5145023
Kesemuanya dilengkapi aircondition
Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untukrombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swastadengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

3 One Bedroom RM 28.00 X 5 pax = RM140 (Selesa 5 orang)
3 One Bedroom Sinar Suria Studio Rooms Apartment Homestay Bukit Merah
Weekdays : RM 140.00 /nite
Weekend: RM 160.00 /nite
School Holiday /Public Holiday : RM 180.00 /nite
Tel Khairul: 012 5145023


5 Apartment RM22.50 X 8 pax = RM180
5 Two Bedroom Sinar Suria Studio Rooms Apartment Homestay Bukit Merah
Weekdays : RM 180.00 /nite
Weekend : RM 200.00 /nite
School Holiday / Public Holiday : RM 220.00/nite
Tel Khairul: 012 5145023

1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition
Tel Khairul: 012 5145023

Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition
Tel Khairul: 012 5145023


Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition

Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition
Tel Khairul: 012 5145023

Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition

Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition
Tel Khairul: 012 5145023


Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition

Bukit Merah Sinar Suria View Apartment Studio Room and Homestay membuka tawaran untuk rombongan murid sekolah rendah dan menengah atau Institusi Awam, Institusi Swasta dengan harga yang sangat berpatutan serta kelebihan untuk pengunjung Water Park dan Zoo Taiping/Night Safari.

72 Studio RM25.00 X 4 pax = RM100
3 One Bedroom RM 28.00 X 5 pax = RM140
5 Apartment RM22.50 X 8 pax = RM180
1 Homestay 3 bilik family = RM160
Kesemuanya dilengkapi aircondition
Tel Khairul: 012 5145023

Sunday, September 11, 2011

Jom Jalan-jalan Perak MSU


Seramai 40 pelajar MSU jurusan Hospitality and Tourism Management menjalani aktiviti Dapur Arang Kayu Eco-Challenge> Terima kasih Waheeda Rashid, S Ridwan dan S Shauqi

Diploma in Hospitality & Tourism Management MSU